We launched AdWords nearly 18 years ago with a simple goal—to make it easier for people to connect online with businesses. A search for eco-friendly stationery, quilting supplies, or for a service like a treehouse builder gave us an opportunity to deli...
Every year at the Cannes Lions festival, the world gathers to celebrate creativity in marketing, design, tech and entertainment. The festival is a great source of inspiration, with thought-provoking programming that awakens the creative senses of peopl...
Driven by rapid changes in technology and mobile, consumer expectations continue to rise at an unrelenting pace. There are brand new ways for people to find and engage with businesses, and it’s becoming critical for marketers to remove friction at ever...
Sign up to join the live streamed keynote at Google Marketing Live:When: Tuesday, July 10, 2018 at 9 a.m. PT / 12:00 p.m. ETDuration: 1 hourWhere: Here on the Inside AdWords blog It’s that time of year again! Join us as we unveil the latest A...
I/O is an inspiring moment. Every year it's exciting to connect with the developer community and hear about all of the amazing things you’re building, especially mobile apps. These apps are the very reason many people consider their phones indispensabl...
With cord-cutting on the rise, brands have been looking for new ways to connect with an important part of their audience that are harder than ever to reach. According to fresh Nielsen data, more than half of 18 to 49 year-olds in the US are either ligh...